Just saw the new logos and branding for the mainstreet associations of Encinitas, Cardiff-by-the-Sea and Leucadia! Love the colors, the cool beach-y blues are nice and chill. I’m also really liking the integration of the ocean into each of the illustrations, showing how the roads and the waters connect our communities.
As always we love to see professionals bring a project together. There are a few aspects that have us wondering if perhaps there was a committee involved at some point, but all in all these come together to form a beautiful cohesive brand. I think this is a prime example that sometimes you want design work done by a logo shop, and sometimes you need Brand Development.
Leucadia’s mainstreet is identified by a canopy of trees, downtown Encinitas’ logo reflects the hustle and bustle of commerce and Cardiff is highlighted by cliffs, beaches and lagoons. Running through each of these images, of course, is the iconic highway.
Read the full article about the logo design and branding at The Patch