We had just started working with Santa Cruz CORE when they had their 3rd Anniversary Celebration, last year, so our involvement was minimal; just a few banners, ads, etc. But, this year we were a part of the 5K River Run & Family Health Expo from the very beginning! What a wild ride it’s been!


We starting talking with Jaimi (owner of CORE) about the Run and Expo back in March, when we were asked to put together a logo for the Run. Since then, we created dozens of vinyle banners, ads, posters, t-shirt designs, promotional materials, programs, and tons, tons more (pretty much everything but the website)!

We learned, when it comes to designing for events, you’ve got to roll with the punches and be prepared for lots of changes. Sponsors may come and go, sponsors’ levels change, certain materials take longer to print than others, last-minute things will be needed. I’ll admit, at times it was frustrating, but seeing it all come together successfully was the biggest thrill and completely worth it!