For my next experiment I decided on one of Jon and my favorite places to unwind and relax: The Tea House Spa!
The moodboard was especially important for this project, since the the Tea House’s overall vibe is probably its best (and my favorite) asset. I wanted to make sure I had a solid grasp on that before diving into anything else.
From there I developed a rebrand with cool, relaxed colors and a clean design that would seamlessly work with all the spa’s textures and possible uses; from promotional materials to tea packaging.
The Japanese kanji that appear throughout means Onsen, or “Hot Springs.”
Check out previous Rebrand Experiments: Santa Cruz Derby Girls and Artisans Gallery.
Logo
Print Materials
Signage
Website
Social
Packaging
