Would you believe that the success of a brand can be broken down into a simple formula of three little words? Ken Carbone presents a compelling case that if you unify, simplify and amplify you too can have a strong brand.
This is how the world’s best brands tell their stories effortlessly. Apple. Virgin. Lego. Dyson. Prada. They all apply this formula. But the good news is that this can work for any brand, old and new, large or small– when designing a new brand identity or refocusing an existing one.
I am very much looking forward to the additional articles he will be writing that elaborate on these words!