Branding & Design Archives

Tea House Spa – A Rebrand Experiment

For my next experiment I decided on one of Jon and my favorite places to unwind and relax: The Tea House Spa! The moodboard was especially important for this project, since the the Tea House’s overall vibe is probably its best (and my favorite) asset. I wanted...

Artisans Gallery – A Rebrand Experiment

Artisan’s Gallery is an asset to Santa Cruz. A gallery that represents local artists and wider sets of creative, hands-on artists alike. It has been a go-to for gift shopping, as well as art collecting and we have been fans of Artisan’s since we first...

Santa Cruz Derby Girls – A Rebrand Experiment

Santa Cruz Derby Girls At the end of last year the Santa Cruz Derby Girls announced a cool competition to redesign the team logos for the Redwood Rebels, Steamer Janes and Organic Panic. I had been mulling over some ideas for exactly this, for a while, just for fun,...

Solid SEO Domain for Realty

UPDATE: The domain Sold Hey Realtors, I saw a great website pop up on a “recently expired” domain list today. If you have a blog network or if you pick up domains for SEO value (which you should) then this is a really good domain for a site or even a...

Good vs. Bad Ad Design

We recently put this handy little visual guide together for Santa Cruz Waves and their magazine clients. We’re hoping it help educate local business owners on what makes an effective ad. ↑ Well-designed, focused ad 0.5 – 1 inch “Safe Zone” around...