Marketing & Promotion Archives

Tea House Spa – A Rebrand Experiment

by Jules | Nov 12, 2016 | Branding & Design, Local, Logos, Marketing & Promotion, Rebrand Experiments, Santa Cruz | 0 comments

For my next experiment I decided on one of Jon and my favorite places to unwind and relax: The Tea House Spa! The moodboard was especially important for this project, since the the Tea House’s overall vibe is probably its best (and my favorite) asset. I wanted...

Artisans Gallery – A Rebrand Experiment

by Jules | Aug 25, 2016 | Branding & Design, Local, Logos, Marketing & Promotion, Rebrand Experiments, Santa Cruz | 0 comments

Artisan’s Gallery is an asset to Santa Cruz. A gallery that represents local artists and wider sets of creative, hands-on artists alike. It has been a go-to for gift shopping, as well as art collecting and we have been fans of Artisan’s since we first...

Adaptability – Introspection From Jon Rawls

by Jon | Nov 13, 2015 | Marketing & Promotion | 0 comments

There is a lot of cool stuff going on in the world today… That’s what I tell myself as I jump from project to project. Emilie Wapnick of of puttylike.com gave a Ted talk in April 2015 about people who are adaptable, passionate and who also bore easily....

SEO Case Study : Sponsored Content

by Jon | Oct 15, 2015 | Marketing & Promotion, Web & Social Media | 0 comments

***UPDATE 2/19/18*** Every article, except one, in this report is now ranking in the top four Google results. A little over two years later and these are the results. All of these searches were completed in a non-cookied (incognito) google search today 2/19/18. Mezza9...

Browsing Prezi – Online Integrated Marketing Strategy

by Jon | May 9, 2015 | Marketing & Promotion | 0 comments

I was browsing the site Prezi, a presentation building site, and found a “Prezi” presentation on marketing. I think I agree with most everything in here, the creator of the presentation (Kenny Withers) nails a lot of the basics for online marketing, and I...

Good vs. Bad Ad Design

by Jules | Mar 5, 2015 | Branding & Design, Marketing & Promotion | 0 comments

We recently put this handy little visual guide together for Santa Cruz Waves and their magazine clients. We’re hoping it help educate local business owners on what makes an effective ad. ↑ Well-designed, focused ad 0.5 – 1 inch “Safe Zone” around edges for...