Normally all that is requested for submission is a poster (and in most cases artists just submit a painting/illustration, to which content is added later), but we did things a little differently! Along with the poster, in the theme of 2013’s “Capitola Magic”, we also put together supplemental materials: Postcards, Flyers and T-shirts. This way we could really drive it home that we’re thinking beyond just the poster and how well the design works across multiple platforms.
Below are a couple of shots from the process. It started as an 11″x15″ watercolor painting, which was then scanned and incorporated into digital elements.
We submitted last Friday, so wish us luck!
P.S. Actual submissions didn’t have nomBat watermarks. ;)