There is a lot of cool stuff going on in the world today… That’s what I tell myself as I jump from project to project.
Emilie Wapnick of of puttylike.com gave a Ted talk in April 2015 about people who are adaptable, passionate and who also bore easily. These people, she says, are Multipotentialites, Polymaths or Renaissance Men. The value that these people add to society is innovation from living on the edge of concentrations, knowing many things and applying knowledge from across a wide range of experience as opposed to a highly specialized focus.
Here is the video that started me on this train of thought this morning, Emily Wapnick talking about Multipotentialites, Polymaths and Renaissance Men:
I am excited about the economy
I am passionate about human morality
I am obsessive with SEO and Social Media
All of these things, as they come together make me a great consultant. I learned a long time ago that most business owners want to focus on their businesses, and their own set of passions. Cheese makers want to focus on cheese, gym owners want to focus on fitness and nutrition and so on. Most entrepreneurs don’t want to have to learn the ins and outs of web design in order to OWN a website. The same hold true with social media, advertising and a host of other marketing opportunities. It doesn’t help that facebook and google change the game every 4-6 months, but that’s what really excites me, there is always a new, fresh, level playing field somewhere.
I have told myself for a long time “I am good at figuring out what makes people tick.”, but that manifests as a whole pile of exercises and expertises.
Knowing that my business value lies in figuring things out, and then working with a specialist to apply the knowledge has been massively rewarding for me. I like spending time on twitter, with new ways to publish facebook posts, or link building on random sites just to see how it affects their google ranking. All of these traits and interests make for a great consultant. An expert in new, social marketing, that can make a huge difference in the businesses of people that want to stay focussed on their own passions.
Emilie Wapnick talked about “Innovation happening at the intersections”, which really highlighted that falling somewhere on a scale of being a “Jack of All Trades” has served me well. Honestly I think that most business owners have similar afflictions, and I am happy that there are other people out there that understand we don’t all have to be highly specialized to be effective. We can provide massive value with our careers and businesses, while still being able to explore many disciplines.